Aïra — Beni Mrirt Rug
The Essence
Quiet geometry. Soft power.
Aïra is a study in restraint — where subtle geometry meets natural warmth. Its muted sand and soft apricot tones are woven into a calm, architectural surface, defined by gentle relief lines that reveal themselves only in the light. Nothing here is loud; everything is intentional.
Hand-knotted by artisans of the Beni Mrirt tribe in Morocco’s Middle Atlas Mountains, this rug is crafted from 100% hand-spun virgin wool. The dense, velvety pile offers exceptional softness underfoot, while the tonal palette brings balance and serenity to both modern and organic interiors.
Aïra is not designed to dominate a space, but to anchor it — quietly, confidently, and for a lifetime.
Details
Origin: Beni Mrirt, Middle Atlas, Morocco
Material: 100% hand-spun virgin wool
Colour: Soft sand with warm apricot undertones
Technique: Hand-knotted, sculpted geometric relief
Type: New production
Pile: Dense, plush, exceptionally soft
You're customizing your own size
Each and every Beni rug is woven entirely by hand and then washed and dried in the mountain air. Current estimated lead times are:
- 274 × 366 cm and smaller: 12–16 weeks
- Larger than 274 × 366 cm: 16–20 weeks
Since your rug is hand-crafted, there will be natural, beautiful variations in pattern and color. These are sure signs of an authentic rug made just for you. Final sizes and pile heights can vary by up to 5% from what is ordered.
Can I return my rug?
All orders are final and we cannot accept returns. Please ensure all measurements, colors, and design are correct before submitting your order!
Can I cancel my order?
After placing an order, you have until 7:00 PM ET the following day to cancel and get your money back.
What if I don't like what I ordered?
We certainly hope that never happens! We're here to answer whatever questions you've got before you place an order to ensure you're 100% happy with your one-of-a-kind design.
How it works
1. Choose your design
Select from our custom collection.
2. Select size & color
Choose the available size and color for your rug.
3. Your rug is hand-knotted
Your order is crafted by our team in Morocco.
