Forma
Forma – Beni Mrirt Rug
The Story
Geometry softened by tradition.
Forma explores balance through structure — clean architectural lines drawn in deep red across a field of soft, natural taupe. The design feels deliberate yet organic, an abstract geometry hand-knotted by Berber artisans in the Middle Atlas Mountains.
Woven from 100% hand-spun virgin wool, this rug’s quiet symmetry and refined texture make it a statement of calm sophistication. Each subtle variation in tone reveals the artisanal hand behind it, transforming geometry into warmth.
Forma bridges two worlds — contemporary design and ancestral craftsmanship — in one timeless piece.
Details
Origin: Beni Mrirt, Middle Atlas, Morocco
Material: 100% hand-spun virgin wool
Colour: Taupe base with deep red linear accents
Technique: Hand-knotted, geometric minimalism
Type: New production
Pile: Soft, dense, and tactile
You're customizing your own size
Each and every Beni rug is woven entirely by hand and then washed and dried in the mountain air. Current estimated lead times are:
- 274 × 366 cm and smaller: 12–16 weeks
- Larger than 274 × 366 cm: 16–20 weeks
Since your rug is hand-crafted, there will be natural, beautiful variations in pattern and color. These are sure signs of an authentic rug made just for you. Final sizes and pile heights can vary by up to 5% from what is ordered.
Can I return my rug?
All orders are final and we cannot accept returns. Please ensure all measurements, colors, and design are correct before submitting your order!
Can I cancel my order?
After placing an order, you have until 7:00 PM ET the following day to cancel and get your money back.
What if I don't like what I ordered?
We certainly hope that never happens! We're here to answer whatever questions you've got before you place an order to ensure you're 100% happy with your one-of-a-kind design.
How it works
1. Choose your design
Select from our custom collection.
2. Select size & color
Choose the available size and color for your rug.
3. Your rug is hand-knotted
Your order is crafted by our team in Morocco.
